Palisades Tahoe Case Study

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Palisades Tahoe Increases Employee Engagement Scores by 74% in 6 Months According to McKinsey's Org Health Index

squawalpine
PalisadesTahoe

Industry - Hospitality

Company Size - 2,000

Use Cases - Continuous Improvement

226

IDEAS POSTED

74%

ENGAGEMENT

7

CHALLENGES 

341

COMMENTS

654

VOTES PLACED

The Problem

Palisades Tahoe is one of the largest ski resorts in the United States and was the host of the 1960 Winter Olympics. They were already conducting bi-annual employee surveys, but were seeking a better way to create a continuous dialogue with both full and part-time employees. The company knew that their 2,600 employees were in the best position to improve safety and guest experience, but they needed a tool combined with a process to capture, surface, and implement new ideas while incentivizing and recognizing top contributors in their program. Since most employees were out in the resort, access to this system on a smartphone, as opposed to a desktop, was also essential.

The Solution

Palisades Tahoe partnered with Ideawake to provide a simple-to-use platform that empowered employees with a voice across their resorts. They took their platform live and launched seven challenges throughout the year focused on improving guest experience, mountain safety and the environment. Ideawake worked closely with Palisades Tahoe's innovation team to create a cross-functional innovation board, helped increase open and click-through rates with marketing communications using AB testing, and traveled out to Lake Tahoe to meet with Palisades Tahoe's innovation team in order to help optimize their innovation process as well as gain a deeper understanding of the environment and culture on the mountain.

The Results

The primary goal of partnering with Ideawake was to make employees feel like they were empowered with a voice, regardless of their role or title in the company. Palisades Tahoe conducted employee engagement surveys using McKinsey’s Organizational Health Index right before taking Ideawake live and 6 months after launching their community. In that 6 month period, Palisades Tahoe saw an increase in their employee engagement score of over 74%, moving them up two quadrants on the index.

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