Kansai Nerolac Paints is the largest industrial paint and the third largest decorative paint company in India. They realized that they had creative and innovative staff throughout the country, but leadership team didn’t feel that they had an effective mechanism to tap into the ideas of their over 2,000 frontline employees.
Although the organization had subscriptions to existing tools like Microsoft Forms and Teams, with the number of ideas they anticipated receiving they felt that these existing in-house tools would not allow them to effectively intake, evaluate, prioritize, and most importantly communicate progress to frontline team members.
Ideawake partnered with Nerolac to help manage the entire innovation lifecycle from initial collection of ideas through evaluation, implementation, and measuring impact over time.
Nerolac found a lot of value from Ideawake’s real time chat, mentions, and automated reminders to foster better collaboration between employees across multiple locations and states.
Once the initial submission period was completed for their first set of challenges, they used Ideawake’s custom scorecards to rank ideas and were able to assign several review groups to evaluate thousands of submissions and track progress in one place. After selecting winning submissions, they assigned teams in Ideawake to make them happen and are continuing to implement and track projected impact on those ideas from one central platform.
Since going live with Ideawake, Nerolac has launched 20 challenges spanning a variety of topics including new ways to stop dealer attrition, improving conversion rates in their next generation of services, and ideas to improve process efficiency. To date, their program has produced over 1,378 ideas with 10 ideas short listed.
